5 Bad Examples of On-Hold Business Telephone Messages

What does your business telephone on-hold messaging say about your brand? We really hope you don’t fall into any of our five bad examples of on-hold business telephone messages below. If so, you’ll need to pay a visit to SnapRecordings.com so we can help you brand the voice of your company to success.

Selecting on-hold messaging that represents your company’s brand consistently across every customer interaction is of the utmost importance in acquiring and retaining customers. With the same idea of welcoming your online customers with an attractive and easy-to-use Website, businesses also need to do the same with their telephone greetings. If a customer of yours has to wait on-hold for a few minutes or more, you want to make sure they are getting the most out of their wait time by listening to helpful marketing message pertaining to discounts, promos and updates about your product or service. You also want to make sure you have a pleasant selection of on-hold music that your customer can enjoy while they wait to speak with you.

Below are five bad examples of on-hold business telephone messages you should avoid at all costs. If you fall into any of the categories below, you’re probably losing customers.

Using a Local Radio as On-Hold Music
There are so many things that can go wrong if you’re using this horrible example of on-hold telephone messages. Not only is tapping into the local radio station as your on-hold music for your business illegal (unless you’re paying royalties), but you have no control over what your customers are being exposed to. Let’s say for example, the local radio station airs a commercial for a competitor of yours. This commercial may highlight an incredible discount and/or new products and services that your potential customer who is currently waiting on-hold to speak with you, may find of immediate value. What happens next? The potential customer drops your call and dials your competitor’s phone number to give them some new business. You lose.

A Lyrical Disaster
Whether due to the lyrical content or tone, inappropriate on-hold music can really hurt your business. This is why it is extremely important to select specific on-hold music that is made especially for your audience. Take a look at the disastrous real-life examples of inappropriate on-hold music.

  • A hospital casualty unit found to be playing the “FuneralMarch” by Chopin.
  • A clothing firm specializing in larger sizes for women playing Queen’s “Fat-Bottomed Girls.”
  • One company advised its callers that their call would be answered shortly and then were played the chorus of “Rocket Man” by Elton John, “I think it’s going to be a long, long time…”

That is what pop-culture would refer to as a #FAIL.

The Robotic Recording on Loop
If this doesn’t remind you of the analog 80s, then I don’t know what to tell you. It’s 2013 and absolutely no business should have this type of on-hold messaging. I’m talking about the robotic voice that greets you with, “We’re sorry, someone will be with you shortly. Please hold.” To top it all off, this general and non-informational on-hold greeting loops every 30 seconds which will surely result in a very unhappy customer who’s driven to madness and thus hangs-up the phone.

Music that Does Not Represent Your Brand
Let’s say you’re searching for ways to help you relieve stress. Your online searches lead you to a meditation center that hosts a variety of meditative classes. While dialing the number to this business for further information, you’re placed on hold while listening to what sounds like Metallica. Does that make sense? No, it does not. Be sure to select an appropriate genre of music that your customers can listen to while you place them on-hold. Although you may have your personal musical favorites that you’d like to add as your on-hold music, that doesn’t matter here. What matters is that you pair your on-hold music with a style of music that will keep those customers waiting for you on the line while getting a feel for your brand.

Dead Silence
Nothing can be more discouraging than the sound of dead silence while being placed on-hold. Like falling into a deep and dark abyss, a potential customer can get lost in the dark. At one point, they may even question if you’re still on the line with them. No response or sound = hang-up.

While you may or may not fall into one of the above examples, Snap Recordings can help you out and turn those on-hold potential customers into returning customers. Visit us at SnapRecordings.com to get started on your business telephone greetings and messages.

Have a listen below to some GREAT on-hold business telephone messages.

5 Bad Examples of On-Hold Business Telephone Messages

Snap Recordings Valentine’s Day Special Offer

Give your loved one (or yourself) the gift of success with professional telephone greetings and more from Snap Recordings! We’re offering a special Valentine’s Day promo that’s a sure gift for the win this Valentines’ Day. You can purchase any professional voice recording for your business at 15% off! As an added value, we’ll throw in a message on-hold pack featuring two different greetings accompanied by music.

Just order any voice recording and enter promo code “SNAPLOVE” at checkout. This offer is valid for one purchase per account and will expire on Feb. 21, 2013. Click here to get started with your professional telephone voice recordings and on-hold music!

Snap Recordings Valentine’s Day Special Offer

BlackBerry 10 Discounted Professional Phone Greetings – Special Offer

Blackberry 10 Discounted Professional Phone Greetings Special OfferThe tech industry has been nothing but excitement today as the BlackBerry 10 announcement in New York has been creating quite the buzz! The highly anticipated BlackBerry 10 (by RIM) will first appear in the UK and Canada, with sales beginning tomorrow before making its way to the U.S. in March. To celebrate the arrival of the BlackBerry 10, Snap Recordings would like to offer BlackBerry users a special discount of 10% off professional smartphone greetings for all BlackBerry business users. Users will be able to create their own custom greeting and select the best voice talent to represent their business. Snap Recordings boasts an expansive voiceover library encompassing several languages and accents. Additionally, users can also select from a wide variety of on-hold music selections that reflect their brand. These professional phone greeting will be delivered straight to their BlackBerry!

Just order any voice recording and enter promo code “BLACKBERRY10” at checkout. This offer is valid for only one purchase and will expire on Feb. 28, 2013. Click here to get started with your professional business smartphone greetings for your BlackBerry!

BlackBerry 10 Discounted Professional Phone Greetings – Special Offer

Social Media Tips for Start-ups and Small Business

Social media tips for start-ups small business

It seems like everyday there is a new social media network or photo-sharing app that you need to get on board with for your brand. Keeping up with the latest social media trends, not to mention adding your company’s profile to the highest ranked social media networks can be very overwhelming; especially if you’re a small business or start-up that does not have a dedicated marketing department. Like most small businesses, you probably have one person handling the many social media tasks that need to be completed to create a successful social campaign. That’s perfectly fine as a start.

The key to a booming social media campaign is to stay active. The last thing you want to do is spend the time on creating various pages for your business and leave them stagnant without any social livelihood. Dependent on what’s your product or service, you don’t have to update every day. Sticking to daily updates Monday through Friday is a good plan-of-action, however, weekend updates can be extremely engaging depending on who’s your target audience. Remember, it’s quality—not quantity.

If you’re just starting out with a social media campaign for your business, below are some helpful social media tips to start building your network. The useful tips below have assisted us at Snap Recordings in building our social media presence. We hope you find them useful!

Ask Yourself, Who’s Your Audience?
Are you B2B, B2C or all of the above? Will your network most likely be spending time on LinkedIn as opposed to Facebook and Twitter, or Instagram instead of Pinterest? Does your company produce a lot of imagery that would be appealing to the eye? These are the kinds of questions you need to answer before you jump into creating social media pages for you company

Let’s say for example, your business is a hip clothing boutique. This is a great opportunity for you to build a social media network based off of photos of the clothing you’re selling. With a large source of photo content already at your disposal, you’d want to dive into creating Instagram and Pinterest profiles. On the contrary, let’s say you’re an I.T. solutions start-up; your product and service photos probably aren’t very attractive to the eye. It would be wise to create a LinkedIn company page and Twitter to start networking with like-minded businesses who would find your updates valuable.

Social Media Management Tools
Now, with all these social media profiles created, you want to be able to manage them all in one place; unless you enjoy having various browser tabs open and being thoroughly confused. Your choice of social media management tool is decided by the nature of your business, your budget, and how active you want to become with social media.

If it’s just one person managing all the early stages of your business’ social media campaign, you might want to start out with HootSuite. It’s reliable and the tool of choice for many social media professionals and small businesses. The free version supports only one user and five social profiles which is great if you’re just starting out. HootSuite enables you to manage your Facebook, Twitter, LinkedIn, Google+, Foursquare accounts, and more. With link tracking, analytic reports, scheduling, keyword searches and more benefits—HootSuite has a large list of functions that will make your social media management an easier task.

As your social media presence begins to grow, you may want to look at alternate social media management tools that offer more services, but also come at a higher price. Take a look at these alternate options: Sprout Social, Vertical Response (includes email marketing), Sendible (ideal for service-oriented business, such as a restaurant or salon), and Postling.

Start Engaging!
Great, so now you have your social media profiles pages created and a social media management tool! What now? It’s time to create brand awareness through conversational engagement strategies.

  • Follow People – Who do you want to associate your brand with? Start following Twitter accounts similar to yours, competitors, your competitors followers and who they follow, media, celebrities—basically you want to follow accounts that will benefit yours.
  • Encourage Engagement – Begin updating your social media profiles with useful content your target audience will find of value. Your updates can come from a variety of areas: blog posts from your company blog, promotions/sales, conversational questions, photos, videos, relevant industry news, inspirational quotes, and much more. Don’t be afraid to make updates outside of your industry. For example, you may want to join in on popular hashtag updates such as #musicmonday, #followfriday, #throwbackthursday, etc. These type of updates give your brand a personal touch and let your customers know that you’re human just like them!
  • It’s Not All About You! – Nobody enjoys following a social media account that is all about their brand and nobody else. Be sure to reply back to questions, share and reTweet updates, you found useful, say “thank you” for mentions, respond to other people’s updates you find interesting—even if you’re just telling them you found their blog post very helpful; appreciation and showing your gratitude goes a long way.
  • @Mention and Tag – When applicable, be sure to mention/tag other brands or people you’re talking about in your updates. For example, let’s say you’re running a giveaway with a promotional partner, you want to mention that promotional partner as well! The same goes if your company was featured in an online blog. You want to mention that online blog when sharing the news! This will increase your mentions, shares/reTweets, followers, and your overall brand awareness.
  • It’s Social Media, Not Sales – Although we all want our social media conversions to result in a profit, do not, and I repeat, DO NOT come off sounding like a used car salesman. It’s okay to share a promotion or valuable discount, but keep them to a minimum and be sure to create an enticing and clever call-to-action.
  • Hashtags – Want your conversations to get picked-up more often? Start using relevant hashtags. Let’s say you’re sharing a blog post about small business marketing, you should add the most popular hashtags to show keywords such as; #smb, #smallbusiness, #startup, #marketing, #entrepreneur, etc. All it takes is a bit of Google searches to discover the most fruitful hashtags that will boost your social updates.

Entering the world of social media can be a massive and foreign online world if you’re not a seasoned social media professional, but with these helpful tips and a bit of nourishment, you can build a strong social media presence for your business.

Snap Recordings hopes you have found this blog post useful. If you’re looking to brand your business’ voice with the instant credibility it deserves, please visit us at SnapRecordings.com for our professional voice recording services.

Do you have any additional social media tips for small business and start-ups? Please share them in a comment below!

Social Media Tips for Start-ups and Small Business

Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

They say print is dead. As more and more print publications close the book on their inked pages, the Internet continues to gain more power as the number one source of information at your fingertips. Magazines have gone digital and so has the archaic, five-pound phonebook—or what most consumers recognize as the “Yellow Pages.” Now, all the information you seek is just a click away on the Internet. There are numerous business directories online where your small business should be listed. If you begin listing your business on these online directories, the amount of traffic to your Website will definitely increase.

For example, let’s say you’re a wellness chiropractor based in Los Angeles and you don’t have the additional spend to invest in paid online and/or social media ads; however, you want your business to show up organically via leading search engines when a potential client searches keywords relative to your industry. Sticking with our aforementioned example, if someone were to search “wellness chiropractor Los Angeles,” you would want your office to show up, right? Lucky for you, there’s a cost-effective way (mostly FREE) to make this happen. All you need is time and this handy blog post created by Snap Recordings.

It would be nice if we could just snap our fingers and all of the busy work would be completed. In order to reap the benefits of listing your company in online business directories, you need make time to put in the hours. It doesn’t have to be done all at once, you can schedule an hour a day as an on-going process or maybe set aside weekend time.

At Snap Recordings we understand how difficult it can be to market your start-up and that’s why we’ve created a list of online business directories in which you should add your business. But before you start tackling this task, set up a document that answers all of the following questions below. You will need this information when adding your business to these online directories, not to mention you want your brand to stay consistent with its messaging across all Internet placements.

      • About – create a brief bio about your company.
      • Founded – what year was your company founded?
      • Mailing Address
      • Phone number
      • Toll free number
      • Fax
      • Email
      • Website URL
      • Blog URl
      • Social Media Profiles (Twitter, Facebook, Instagram, etc.)
      • Hours of Operation
      • Payment Options
      • Languages Spoken
      • Brands/Products Carried
      • Category/Industry Vertical (i.e. tech, marketing, health, etc.)
      • Keyword/Tags
      • Media – Some directories allow you to add various attachments to boost your credibly.
        — Logo
        — Storefront photos
        — Product photos
        — YouTube video URLs
        —  Additional screenshots of credibility (magazine placements, testimonials, etc.)

Once you have all of the above items ready to go at your disposal, you can begin adding your company to our list of online business directories below.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. CitySearch
7. LinkedIn
8. Angie’s List
9. YellowPages.com
10.  Mapquest
11. Crunchbase (great for tech)
12. Whitepages
13. Supermedia
14. Yellowbook
15. Biznik
16. Local.com
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. SuperPages
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. JustClickLocal
26. Discover our Town
27. Metrobot
28. EZ Local
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Local Site Submit
38. InfoUSA
39. Axciom
40. Infignos
41. Yellow Assistance
42. Get Fave
42. My Huckleberry
43. GenieKnows
44. MojoPages
45. Brownbook
46. Magic Yellow
47. CitySquares
48. TeleAtlas
49. Navteq GPS
50. Judy’s Book
51. Foursquare
52. Facebook (company page)

This all takes time, but in the end it’s worth all the organic search mentions and strengthening your business’ online presence. Please let us know in a comment below if we missed any business directories.

Also, if you’re looking to give your business instant credibility when a potential customer calls, check out our professional voice recordings packages (they start as low as $50). Don’t lose customers while you place them on hold, visit us at www.SnapRecordings.com to make the most of that hold time.

Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

Snap Recordings Voice-over Talent Spotlight: Milton Lawrence

Voice Over Talent Milton Lawrence Snap RecordingsWe’re very happy to share our first “Snap Recordings Voice-over Talent Spotlight” with one of our busiest vocal talents, Milton Lawrence. For over 25 years, Milton has been lending his remarkable voice to a large variety of media from television and radio, to animation and narration — Milton has been a powerful staple in the voice-over industry.

Born in Los Angles, Calif. and raised for some time in Houston, Texas — Milton was inspired at an early age by watching the Carol Burnett Show and the Johnny
Carson Show. He would imitate all the characters on T.V. for hours on end. Milton got his start with voice talent in broadcasting for one of the largest media companies in the country. He has since done stunning work for TARGET, National Geographic
Channel, Discovery Channel, The Cartoon Network and more.

In his spare time, Milton enjoys taking his son and Golden
Retrievers on scenic hikes and to the beach. He also enjoys playing tennis.

So how does Milton keep his voice so fresh and appealing? His secret is, “lots of green tea, mint and ginger.” You can listen to a sample of Milton’s voiceovers below!

To learn more about Snap Recordings, visit us at www.SnapRecordings.com. To become a voice-over talent with Snap Recordings, please fill out our online form by clicking here.

Snap Recordings Voice-over Talent Spotlight: Milton Lawrence

Snap Recordings Client Spotlight: Fuel I.T. Services

Snap Recordings Client Spotlight Fuel IT Services

Providing an array of I.T. services to a variety of customers, Fuel I.T. Services provides an enormous amount of support for their clients. Through offering consulting services related to the management of I.T. resources, Fuel I.T Services work with customers to help them understand if their I.T. systems are running efficiently. This can include an evaluation of the hardware and software systems as well as the utilization of human resources. In order to expedite their service with the utmost quality, a lot of communication is involved. To help give Fuel I.T. Services’ voice a high quality tone and instant credibility, they engaged with Snap Recordings to provide professional studio-mastered telephone greetings and on-hold messages.

“The recordings we implemented on our phone system gave us the professional image that we needed. When a customer calls our business they are greeted in a way that presents professionalism and organization,” shared Jed Leviner, president of Fuel I.T. Services.

Customer satisfaction is Fuel I.T. Services’ end result. They pride themselves on providing a high quality service. As a managed service provider, Fuel I.T. Services also offers Ring Central phone services to their clients. Fuel I.T. Services were so pleased with the quality and ease of their telephone greetings by Snap Recordings that they decided to use Snap for telephone greetings and on-hold messages on systems that they sell to their own customers.

“So many of the businesses in our industry provide less than optimal service at very high rates. In fact, this was the motivation to form Fuel I.T. Services. In today’s market, customer service is a dying art,” shared Leviner. “I value customer service and the reason why I chose to work with Snap Recordings is because their customer service is stellar.”

When Leviner had to make some changes to his existing Snap Recordings, he was given “extremely helpful, polite and prompt” customer assistance. “It was very refreshing to receive this level of customer support. I didn’t get passed around to multiple people, I just got a prompt, accurate and proper resolution to my issue,” explained Leviner.

Jed Leviner has been in the I.T. services business for over 12 years. He created Fuel I.T. Services in 2012 and continues to be a premium provider of information technology services. Serving as the I.T. department for customers at all levels, Fuel I.T. Services offers their products and services at an affordable rate to any size business. From selling hardware and software, to design implementation and consulting — Fuel I.T. Services strive to provide the same level of support you would expect from a full-time in-house I.T. department and they can deliver that at a fraction of the cost.

To learn more about Fuel I.T. Services, please visit their Website at www.FuelITServices.com.

To learn more about how Snap Recordings can help your business, visit us at SnapRecordings.com.

Snap Recordings Client Spotlight: Fuel I.T. Services