Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

They say print is dead. As more and more print publications close the book on their inked pages, the Internet continues to gain more power as the number one source of information at your fingertips. Magazines have gone digital and so has the archaic, five-pound phonebook—or what most consumers recognize as the “Yellow Pages.” Now, all the information you seek is just a click away on the Internet. There are numerous business directories online where your small business should be listed. If you begin listing your business on these online directories, the amount of traffic to your Website will definitely increase.

For example, let’s say you’re a wellness chiropractor based in Los Angeles and you don’t have the additional spend to invest in paid online and/or social media ads; however, you want your business to show up organically via leading search engines when a potential client searches keywords relative to your industry. Sticking with our aforementioned example, if someone were to search “wellness chiropractor Los Angeles,” you would want your office to show up, right? Lucky for you, there’s a cost-effective way (mostly FREE) to make this happen. All you need is time and this handy blog post created by Snap Recordings.

It would be nice if we could just snap our fingers and all of the busy work would be completed. In order to reap the benefits of listing your company in online business directories, you need make time to put in the hours. It doesn’t have to be done all at once, you can schedule an hour a day as an on-going process or maybe set aside weekend time.

At Snap Recordings we understand how difficult it can be to market your start-up and that’s why we’ve created a list of online business directories in which you should add your business. But before you start tackling this task, set up a document that answers all of the following questions below. You will need this information when adding your business to these online directories, not to mention you want your brand to stay consistent with its messaging across all Internet placements.

      • About – create a brief bio about your company.
      • Founded – what year was your company founded?
      • Mailing Address
      • Phone number
      • Toll free number
      • Fax
      • Email
      • Website URL
      • Blog URl
      • Social Media Profiles (Twitter, Facebook, Instagram, etc.)
      • Hours of Operation
      • Payment Options
      • Languages Spoken
      • Brands/Products Carried
      • Category/Industry Vertical (i.e. tech, marketing, health, etc.)
      • Keyword/Tags
      • Media – Some directories allow you to add various attachments to boost your credibly.
        — Logo
        — Storefront photos
        — Product photos
        — YouTube video URLs
        —  Additional screenshots of credibility (magazine placements, testimonials, etc.)

Once you have all of the above items ready to go at your disposal, you can begin adding your company to our list of online business directories below.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. CitySearch
7. LinkedIn
8. Angie’s List
9. YellowPages.com
10.  Mapquest
11. Crunchbase (great for tech)
12. Whitepages
13. Supermedia
14. Yellowbook
15. Biznik
16. Local.com
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. SuperPages
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. JustClickLocal
26. Discover our Town
27. Metrobot
28. EZ Local
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Local Site Submit
38. InfoUSA
39. Axciom
40. Infignos
41. Yellow Assistance
42. Get Fave
42. My Huckleberry
43. GenieKnows
44. MojoPages
45. Brownbook
46. Magic Yellow
47. CitySquares
48. TeleAtlas
49. Navteq GPS
50. Judy’s Book
51. Foursquare
52. Facebook (company page)

This all takes time, but in the end it’s worth all the organic search mentions and strengthening your business’ online presence. Please let us know in a comment below if we missed any business directories.

Also, if you’re looking to give your business instant credibility when a potential customer calls, check out our professional voice recordings packages (they start as low as $50). Don’t lose customers while you place them on hold, visit us at www.SnapRecordings.com to make the most of that hold time.

Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

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