How To Market Your Small Business On A Budget

How To Market Your Small Business On A Budget

So you have an incredible business idea, you get the courage to implement your idea and thus start-up your first small business — but how do you market your product or service without breaking the budget? It’s not always an easy task to figure affordable ways to advertise your new business, but with the broad spectrum of the Internet, you now can market your small business with little to no cost.

At Snap Recordings, we understand what it takes to get your small business off the ground and flying into the heads of prospective clients. We’re all in this together and we want your small business to succeed. Below are five ways to market your small business on a budget.

Become a Voice In Your Industry
What better way to build your online presence and start executing a content marketing strategy in your industry than by having a company blog and connecting via social media. People are constantly searching the Internet for content and helpful tips to help them succeed in their industry. Whether your small business is a broad industry vertical such as Website design, or as niche as vegan bakery treats — become an expert in your field and start updating and creating blog posts about things relevant to your industry. Additionally, through building social media profiles on Twitter, Facebook, YouTube and more — you can connect with those similar to you and form a solid network of cross-promoting. Not to mention, the information you create and share can give you an enormous amount of credibility in your field.

List Your Company in Online Business Directories
This is an extremely helpful and usually FREE marketing tool that every small business needs to put to action. Oddly enough, listing your company in various online business directories is a common blunder that most new businesses seem to overlook. When someone searches your industry, or better yet, hears about your brand and decide to search you on the Internet, you want to make sure you’re listed properly and plentifully.

A few business directories you want to make sure you’re placed on are as followed: Google Places, Yahoo! Local, Bing Local, Yelp, Angie’s List, City Search, Merchant Circle and many more. Be sure to create accurate entries with direct links to your Website, phone number, social media profiles and blog (if applicable). If the site already has your business listed, don’t just move-on to the next. Make sure you’re represented the way your small business should be. You should claim your business by adding more details to the existing entry and making sure you company profile/about section is consistent with other online placements. This all takes time, but in the end it’s worth all the organic search mentions and strengthening your business’ online presence.

Cultivate Twitters with Clout
There’s no better way to receive an endorsement that comes from a source outside of your company, than from a trusted blogger or Twitter account who has a lot of clout. It brings your brand greater value and reach than anything you can send through more traditional channels. Their stamp of credibility and large following can help your small business go viral in the ever-growing and strong Twittersphere. Although you can’t control what the online social world says about your brand, you can influence their decisions by getting on these powerful brand ambassadors’ good side. You want their social clout to work in your benefit so start finding, following and interacting with them. Don’t underestimate, you never know what high-profile Twitter account may take a liking to your product/service and/or content. This is the kind of publicity that no paid advertising strategy can compare.

Run a Contest/Giveaway
Everyone loves free stuff and what better way to inform potential customers about your company than with a giveaway. Not only will this please the winner(s), but if done correctly and done well, a contest can greatly boost your social media mentions. When creating a promotional giveaway for existing and potential  fans/customers of your small business, you want to get the most reach as possible to promote your campaign. Create a blog post or Website landing page that gives all the details of your contest: how to enter, eligibility, deadline, rules, etc., and be sure to use keywords that will boost your search. Promote your contest via various social media channels: Facebook, Twitter, Instagram, YouTube, Pinterest, etc. — whatever profiles you have set up, use them to promote your contest.

Create a Facebook ad to run during the duration of your promotion. Be sure to target it towards those that would benefit from what your small business is giving away, and also make sure your ad directly links to a custom Facebook tab or an outside URL that provides all contest details. To grasp an even larger audience, partner with a similar company or two. You can each run your individual giveaways and trade to include each others’ products/services in your respective giveaways. This is a great way to add more value and cross-promotion to your initial contest.

Interact on Blogs and Forums
Aside from posting your own blog content, try guest blogging on other high-traffic blogs that would benefit your small business. Provide them with a blog post of pertinent information that will be of value to their readers while slightly tying in your brand. The trackback and online credit to your small business alone can work wonders for your Website traffic. Additionally, start reading other like-minded blogs and create discussion through leaving comments with your small business’ name, URL and/or a trackback to a blog post of yours their readers may find helpful. Just be sure to not make your comment look like SPAM, otherwise your comment will not be approved. You can also search the Internet for popular forums and online communities that are relative to your brand. Don’t be shy! Join in on all applicable discussions and be sure to provide your small businesses’ information in your custom signature.

Snap Recordings wants your input! Do you have other ideas and strategies that have helped your small business grow? Please share them in a comment below. You can also visit us at SnapRecordings.com to take advantage of a valuable offer and discount we’re currently running. Let Snap Recordings help you brand your company’s voice with the credibility it deserves.

How To Market Your Small Business On A Budget

Snap Recordings Featured in GetVoip Blog

Snap Recordings Featured in GetVoip Blog

Snap Recordings Let Your Customers Know You Mean Business

SnapRecordings.com is a self-service, one-stop website for businesses looking to make that first and lasting impression. In the past, I can say that I’ve called into businesses, and a a clearly jaded (presumably by default) employee’s apathetic recording comes on. Not every workplace is so fortunate to have dazzling voice talent, able to enunciate crisply, and deliver options clearly. The scenario becomes even more uncomfortable when these individuals (who are obviously not native speakers) make a valiant effort to speak “s-pan-yole” and follow with directives indicating you should “mar-key dos”. Some voice recordings are well beyond phonetic nightmares, but I’d rather not discuss it further. Really, I can go on about for hours, but I’d rather let you know about this service, which makes sure your customers are warmly greeted when they call in. RingCentral are proud to work with and highly recommend Snap – here’s exactly why:

The professional recording team at Snap features more than 80 different voice talents, both male and female, along with 500 background tracks for on-hold music, etc. The site is adorned with samples, for the actors, the music and more. All of Snap’s voice talent is broken down by gender and accent, including American (US), Australian, British, Canadian, French (Canadian) and Bilingual. I was especially impressed by the last category, being the same actress/actor seamlessly flexed their ability to deliver concise speech in multiple languages – not a common skill. I quickly realized that I’d spent a solid ten minutes listening to the samples, thoroughly convinced that Marv’s grizzly voice would be a great weapon to sell mattresses with [for some inexplicable reason]. Once I got over conjuring up theoretical applications for each of the actors, Snap Recording’s grand design became even more apparent: quite literally, they have something for everyone, and every business/industry.

Even if you’re not the most creative, listening to the industry examples they have on their site can really steer you in the right direction, plus they have a wealth of phone script examples. There’s plenty of options whether you’re making announcements/voice prompts for your Auto-Attendant, IVR or PBX System. There’s a bunch of packages and options, not to mention a music library that covers all bases. Once your script is written and submitted over to them, the selected actor deliver’s it, and they mix and master it – a very necessary step in creating a pristine audio file. Snap also provides proofreading services, so you can be certain your recording is perfect before it’s actually made. Be forewarned that your are “responsible for any errors in the script or lack of pronunciation notes”, which translates to unnecessary mistakes that will justifiably incur a fee.

To read the entire article of Snap Recordings’ feature in GetVoip blog, click here!

Snap Recordings Featured in GetVoip Blog

4 Ways to Market Your Brand Through Your Business Telephone

4 ways market your brand through business telephone

Like an elephant in the room, voice branding for your business telephone has been an overlooked yet extremely powerful tool for marketers. Whether you’re a Fortune 500 company or a Mom & Pop shop where your existing and potential customers can be placed on-hold for a long duration, this is valuable time wasted if you’re not implementing an on-hold marketing strategy.

Citing a recent AT&T study, 70 percent of businesses place callers on hold with an average of 45 seconds. According to a CNN survey, without on-hold music or announcements nearly 60 percent of business callers placed on-hold will hang up and 30 percent will not call back. So how much business is your company losing?

Below are four ways to market your brand through your business telephone. Follow these effective marketing strategies to make the most out of your customers’ time while trying to get a hold of you.

Custom On-Hold Marketing Messages
A wealth of selling opportunities are present when a customer is placed on-hold. Instead of having your potential clients endure a frustrating silence, take advantage of this opportune time to sell more or your products and services. Through creating custom on-hold marketing messages, you can alert your on-hold customers about upcoming promotions, new products, events and more. Dependent on your industry, you may have a customer on-hold for a long duration; keep them informed and on the line — don’t let them hang-up.

Appropriate Selection of On-Hold Music
Do you enjoy listening to boring elevator music that loops every 30 seconds while on-hold? We didn’t think so. Without messages or music, the callers you place on-hold are likely to hang-up according to the aforementioned CNN survey and a large sum of those callers will not call back. Select a genre of on-hold music that represents your brand and will entertain or comfort your customers while they wait to speak with you.

Professionally Recorded Voice Greeting
Gone are the days of muffled telephone voice recordings that come off fuzzier than an ancient CB radio. Why settle for second-rate voice recordings when you can represent your company with crisp, clear and attractive narrations custom fit to your company’s brand. Invest in studio-mastered messaging that will give your telephone system the high quality tone and credibly it deserves.

Clear and Easy-to-Use Menu Options
Again, with the use of a professionally recorded telephone greeting, you’ll want to create an easy-to-use menu that will direct customers promptly to the department they desire. Similar to the ease of visiting a Website with an easy-to-navigate menu, you want your telephone customers to move swiftly from point A to point B. Additionally, you might want to add a menu option where customers can listen to a recorded announcement for exclusive discounts and promotions.

With Snap Recordings, you create exactly what you want with our easy-to-use online voicemail recording platform. From greetings, on-hold messages, voice-prompts, announcements and more — our professional, studio-mastered messaging will brand your company with a masterful and appealing voice. Click here to get started.

4 Ways to Market Your Brand Through Your Business Telephone

Holiday Telephone Greetings and On-Hold Holiday Music and Messaging

Holiday Telephone Greetings On-Hold Holiday Music Messaging

Is your business phone ready for the holidays with holiday telephone greetings and on-hold holiday music and messaging?

Thanksgiving came-and-went and now it’s time to prepare your business telephone system for the holidays. With the busy holiday season generating an abundance of traffic, it is vital that your business’ telephone lines are ready for the holiday rush.

The holidays can be a tumultuous and stressful time of the year for many shoppers. With streets and shopping malls flooded with traffic and online orders being much less than perfect, you want to make the most of your existing and potential customers’ shopping experience by having your phone ready to ease customers’ needs.

Aligning your phone system with a smart strategy during this lucrative time of year will give you more time to focus on your customers, employees, and all the many holiday celebrations. Below are some helpful tips to help you prepare your business phone for the holidays with seasonal greetings, festive on-hold music and custom holiday marketing messages. Follow the steps below and coast your way through the holidays.

Create a Professionally Recorded Holiday Telephone Greeting
The holiday season is the busiest time of the year where your business will expect high call volumes. Keep your customers at bay with a professionally recorded holiday greeting. Don’t bother with second-rate home recordings that may come off muffled and give your company’s voice an unprofessional image—you want to implement a studio-recorded telephone greeting that callers can comfortably hear before you take their call. Providing a friendly holiday greeting can be a prime opportunity to express your gratitude to your customers while also putting them in a warm and festive mood. Remember, you want to KEEP customers while they’re on-hold, not frustrate them to the point of hanging-up.

Promote Holiday Specials Through Custom On-Hold Messaging
What better way to take advantage of on-hold time than to promote special promotions and up-coming sales your business may have lined up. During this bustling holiday season, a customer can be on-hold for a long duration—setting up a custom on-hold message that features your current holiday promotions can work in your favor and increase sales. It’s a very powerful marketing tool that has proven success.

Select Festive On-Hold Holiday Music
As Andy Williams sung, “It’s the most wonderful time of the year.” Choosing a fun and warm rotation of holiday songs your customers can listen to while they wait to speak with you promotes a sense of happiness. Combine this feature with custom on-hold messaging promoting your seasonal specials and you’ll be well on your way to new sales.

Provide a Holiday Out-Of-Office and Special Hours Message
Don’t leave your customers in the dark and wondering when you’ll be open for business again. Create a professionally recorded holiday message that specifies any day your business may be closed or if you’re offering any extended holiday hours. Keeping customers up-to-date with your holiday schedule is a valuable courtesy that they will greatly appreciate and it will cut down on the number of questions you’re fielding from them about your business’ availability.

Use Call Forwarding
With so many holiday parties and the many business and personal preparations that come along with this time of year, you’re not always going to be available to take calls. Dependent on the size of your business you may want to forward your calls to an available line while you’re away from your desk or storefront.

Don’t wait until the final minute to get your phone system holiday ready. The last thing you want is a sloppy last-minute rush to get the schedules modified and the recordings made. Snap Recordings is offering a special holiday promo just for you. You can purchase any professional voice recording for your business at 15% off! As an added value, we’ll throw in a free holiday message on-hold pack ($400 value) featuring three different holiday greetings and music.

Just order any voice recording and enter promo code “SNAPHOLIDAY” at checkout. This offer is valid for only one purchase and will expire on Dec. 15, 2012. Click here to get started with your professional holiday telephone voice recordings.

Holiday Telephone Greetings and On-Hold Holiday Music and Messaging

Small Business Saturday: Get 15% off Your Telephone Greeting, On-Hold Messaging & More!

Small Business Saturday: get 15% off your telephone greeting on-hold messaging and more

To celebrate Small Business Saturday, taking place this Saturday, November 24th — Snap Recordings is offering a special discount to support small businesses and help them strengthen their brand’s image and retain more customers through effective and professional telephone greetings and on-hold messaging.

With our Small Business Saturday promo, you can purchase any professional voice recording for your business at 15% off! As an added value, since the holidays are near — we’ll throw in a free holiday message on-hold pack ($400 value) featuring three different holiday greetings and music. Whether you want to wish your customers a Merry Christmas, Happy Hanukkah or Happy Holidays — you will have three festive greetings to feature.

Simply, order any voice recording and enter promo code “SNAPSBS” at checkout. This offer is valid for only one purchase and will expire on Dec. 15, 2012. Click here to get started with your professional telephone voice recordings.

Small Business Saturday: Get 15% off Your Telephone Greeting, On-Hold Messaging & More!

Strengthen Your Company’s Brand Image with Custom On-Hold Music Selections

strengthen your company's brand image custom on-hold music selections

Oh, snap! Our music library is bursting with tunes! Snap Recordings is happy to announce our new and improved music library. To celebrate, we have a great promotion just for you!

From classical to reggae and meditative to electro — Snap features an extensive selection of music for you to choose from. Why bore or frustrate your existing and potential clients with redundant elevator music, when your customers can enjoy quality up-to-date music custom to your company’s brand and audience. Whether you’re a gym and want to feature upbeat pop tracks or a wellness physician who wants to soothe their customers’ ears with inspiring and meditative music — Snap has a wide variety to choose from.

Just as it’s important to select a voice that complements your business, music used on your phone system should also effectively reflect your brand. When selecting your music — consider your industry, your callers’ preferences, and the image that you’re trying to project. Taking all three of these components into consideration will help guide you to the best choice that will keep your customers engaged until you’re able to speak with them.

To celebrate our extensive new music library, Snap is offering a hot deal that is music to your ears! Purchase any professional voice recording for your business at 15% off! Plus, we’ll throw in a free holiday message on-hold pack ($400 value) featuring three different holiday greetings and music. Whether you want to wish your customers a Merry Christmas, Happy Hanukkah or Happy Holidays — you will have three festive greetings to feature.

Simply, order any voice recording and enter promo code “SNAPHOLIDAY” at checkout. This offer is valid for only one purchase and will expire on Dec. 15, 2012. Click here to get started with your professional telephone voice recordings.

Strengthen Your Company’s Brand Image with Custom On-Hold Music Selections

ShoreTel Sky Rebrands with Professional Telephone Voice Recordings by Snap

Shoretel Sky Rebrands Professional Telephone Voice Recordings SnapMarketing is essential for nearly every business. And, almost all successful businesses spend a considerable amount of time, money, and effort on marketing tools such as Websites, print collateral, and advertising. Yet, there is one powerful, brand building marketing tool that is often overlooked. And, it’s something that speaks directly to customers each and every day and can literally make or break a business’s professional image! It’s a business’s phone system recordings.

A surprisingly large number of businesses have inconsistent, poorly recorded, or non-existent recordings on their phone systems that can leave customers feeling underwhelmed and sometimes even frustrated. If you’ve ever had to listen to a greeting that was unclear or put up with poor quality FM radio while holding for a customer service rep, you know exactly why it makes sense to put some focus into this often overlooked aspect of marketing.

Professional recordings can help businesses of all sizes build credibility while creating a smooth flow for callers. They can also be extremely beneficial for communicating information such as updates, promotions, testimonials, and thank you messages during transfers and hold time.  Imagine customers listening to a compelling message about a service offering instead of having to tune out bad elevator music while waiting on hold!

Our recent rebranding effort gave us the opportunity to review and re-record all of our messages and greetings.  Although our budget for this effort was limited, we decided that professional, high quality greetings were essential.  We turned to a company called Snap Recordings.  Snap Recordings offers access to over 80 unique voice talents and more than 500 background music tracks to provide a nearly endless variety of options for businesses wanting to project a professional image on their phone system and leverage the many marketing opportunities that come with utilizing professional phone recordings.

Professional recordings were once only available to large-scale enterprises with complex, on-site phone systems. With the advancements in hosted PBX technology, any business can now easily create customized messages using Snap’s easy online ordering.  We did, and downloaded them directly to our phone system. And, we utilized our own scripts to communicate exactly what we wanted to say.  We can update messages monthly, seasonally or whenever there is a special promotion.

Phone recordings should definitely be considered as an important tool in a business’s complete marketing arsenal.   Like a website or a brochure, the spoken word on a phone system can directly impact a potential customer’s decision to buy and help build a lasting relationship with existing customers.

Snap Recordings offers a variety of packages to meet the needs of businesses of all sizes from one-person operations to multi-national corporations. With packages starting at just $50.00, Snap Recordings has the professional voices, music tracks, and technologic capabilities to transform any phone system into an impactful, 24-hour marketing and customer service tool that will set a business apart from its competitors.

We couldn’t have been happier with the results from Snap Recordings.  Everything was delivered on time, with excellent quality and for a very reasonable price.  We can highly recommend this service to all of our clients.

For more information about ShoreTel Sky strengthening their brand through Snap’s professional telephone greetings and on-hold message features, please visit www.shoretelsky.com.

ShoreTel Sky Rebrands with Professional Telephone Voice Recordings by Snap