Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

They say print is dead. As more and more print publications close the book on their inked pages, the Internet continues to gain more power as the number one source of information at your fingertips. Magazines have gone digital and so has the archaic, five-pound phonebook—or what most consumers recognize as the “Yellow Pages.” Now, all the information you seek is just a click away on the Internet. There are numerous business directories online where your small business should be listed. If you begin listing your business on these online directories, the amount of traffic to your Website will definitely increase.

For example, let’s say you’re a wellness chiropractor based in Los Angeles and you don’t have the additional spend to invest in paid online and/or social media ads; however, you want your business to show up organically via leading search engines when a potential client searches keywords relative to your industry. Sticking with our aforementioned example, if someone were to search “wellness chiropractor Los Angeles,” you would want your office to show up, right? Lucky for you, there’s a cost-effective way (mostly FREE) to make this happen. All you need is time and this handy blog post created by Snap Recordings.

It would be nice if we could just snap our fingers and all of the busy work would be completed. In order to reap the benefits of listing your company in online business directories, you need make time to put in the hours. It doesn’t have to be done all at once, you can schedule an hour a day as an on-going process or maybe set aside weekend time.

At Snap Recordings we understand how difficult it can be to market your start-up and that’s why we’ve created a list of online business directories in which you should add your business. But before you start tackling this task, set up a document that answers all of the following questions below. You will need this information when adding your business to these online directories, not to mention you want your brand to stay consistent with its messaging across all Internet placements.

      • About – create a brief bio about your company.
      • Founded – what year was your company founded?
      • Mailing Address
      • Phone number
      • Toll free number
      • Fax
      • Email
      • Website URL
      • Blog URl
      • Social Media Profiles (Twitter, Facebook, Instagram, etc.)
      • Hours of Operation
      • Payment Options
      • Languages Spoken
      • Brands/Products Carried
      • Category/Industry Vertical (i.e. tech, marketing, health, etc.)
      • Keyword/Tags
      • Media – Some directories allow you to add various attachments to boost your credibly.
        — Logo
        — Storefront photos
        — Product photos
        — YouTube video URLs
        —  Additional screenshots of credibility (magazine placements, testimonials, etc.)

Once you have all of the above items ready to go at your disposal, you can begin adding your company to our list of online business directories below.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. CitySearch
7. LinkedIn
8. Angie’s List
9. YellowPages.com
10.  Mapquest
11. Crunchbase (great for tech)
12. Whitepages
13. Supermedia
14. Yellowbook
15. Biznik
16. Local.com
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. SuperPages
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. JustClickLocal
26. Discover our Town
27. Metrobot
28. EZ Local
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Local Site Submit
38. InfoUSA
39. Axciom
40. Infignos
41. Yellow Assistance
42. Get Fave
42. My Huckleberry
43. GenieKnows
44. MojoPages
45. Brownbook
46. Magic Yellow
47. CitySquares
48. TeleAtlas
49. Navteq GPS
50. Judy’s Book
51. Foursquare
52. Facebook (company page)

This all takes time, but in the end it’s worth all the organic search mentions and strengthening your business’ online presence. Please let us know in a comment below if we missed any business directories.

Also, if you’re looking to give your business instant credibility when a potential customer calls, check out our professional voice recordings packages (they start as low as $50). Don’t lose customers while you place them on hold, visit us at www.SnapRecordings.com to make the most of that hold time.

Online Business Directories: A Helpful Marketing Strategy for Small Businesses On a Budget

How To Market Your Small Business On A Budget

How To Market Your Small Business On A Budget

So you have an incredible business idea, you get the courage to implement your idea and thus start-up your first small business — but how do you market your product or service without breaking the budget? It’s not always an easy task to figure affordable ways to advertise your new business, but with the broad spectrum of the Internet, you now can market your small business with little to no cost.

At Snap Recordings, we understand what it takes to get your small business off the ground and flying into the heads of prospective clients. We’re all in this together and we want your small business to succeed. Below are five ways to market your small business on a budget.

Become a Voice In Your Industry
What better way to build your online presence and start executing a content marketing strategy in your industry than by having a company blog and connecting via social media. People are constantly searching the Internet for content and helpful tips to help them succeed in their industry. Whether your small business is a broad industry vertical such as Website design, or as niche as vegan bakery treats — become an expert in your field and start updating and creating blog posts about things relevant to your industry. Additionally, through building social media profiles on Twitter, Facebook, YouTube and more — you can connect with those similar to you and form a solid network of cross-promoting. Not to mention, the information you create and share can give you an enormous amount of credibility in your field.

List Your Company in Online Business Directories
This is an extremely helpful and usually FREE marketing tool that every small business needs to put to action. Oddly enough, listing your company in various online business directories is a common blunder that most new businesses seem to overlook. When someone searches your industry, or better yet, hears about your brand and decide to search you on the Internet, you want to make sure you’re listed properly and plentifully.

A few business directories you want to make sure you’re placed on are as followed: Google Places, Yahoo! Local, Bing Local, Yelp, Angie’s List, City Search, Merchant Circle and many more. Be sure to create accurate entries with direct links to your Website, phone number, social media profiles and blog (if applicable). If the site already has your business listed, don’t just move-on to the next. Make sure you’re represented the way your small business should be. You should claim your business by adding more details to the existing entry and making sure you company profile/about section is consistent with other online placements. This all takes time, but in the end it’s worth all the organic search mentions and strengthening your business’ online presence.

Cultivate Twitters with Clout
There’s no better way to receive an endorsement that comes from a source outside of your company, than from a trusted blogger or Twitter account who has a lot of clout. It brings your brand greater value and reach than anything you can send through more traditional channels. Their stamp of credibility and large following can help your small business go viral in the ever-growing and strong Twittersphere. Although you can’t control what the online social world says about your brand, you can influence their decisions by getting on these powerful brand ambassadors’ good side. You want their social clout to work in your benefit so start finding, following and interacting with them. Don’t underestimate, you never know what high-profile Twitter account may take a liking to your product/service and/or content. This is the kind of publicity that no paid advertising strategy can compare.

Run a Contest/Giveaway
Everyone loves free stuff and what better way to inform potential customers about your company than with a giveaway. Not only will this please the winner(s), but if done correctly and done well, a contest can greatly boost your social media mentions. When creating a promotional giveaway for existing and potential  fans/customers of your small business, you want to get the most reach as possible to promote your campaign. Create a blog post or Website landing page that gives all the details of your contest: how to enter, eligibility, deadline, rules, etc., and be sure to use keywords that will boost your search. Promote your contest via various social media channels: Facebook, Twitter, Instagram, YouTube, Pinterest, etc. — whatever profiles you have set up, use them to promote your contest.

Create a Facebook ad to run during the duration of your promotion. Be sure to target it towards those that would benefit from what your small business is giving away, and also make sure your ad directly links to a custom Facebook tab or an outside URL that provides all contest details. To grasp an even larger audience, partner with a similar company or two. You can each run your individual giveaways and trade to include each others’ products/services in your respective giveaways. This is a great way to add more value and cross-promotion to your initial contest.

Interact on Blogs and Forums
Aside from posting your own blog content, try guest blogging on other high-traffic blogs that would benefit your small business. Provide them with a blog post of pertinent information that will be of value to their readers while slightly tying in your brand. The trackback and online credit to your small business alone can work wonders for your Website traffic. Additionally, start reading other like-minded blogs and create discussion through leaving comments with your small business’ name, URL and/or a trackback to a blog post of yours their readers may find helpful. Just be sure to not make your comment look like SPAM, otherwise your comment will not be approved. You can also search the Internet for popular forums and online communities that are relative to your brand. Don’t be shy! Join in on all applicable discussions and be sure to provide your small businesses’ information in your custom signature.

Snap Recordings wants your input! Do you have other ideas and strategies that have helped your small business grow? Please share them in a comment below. You can also visit us at SnapRecordings.com to take advantage of a valuable offer and discount we’re currently running. Let Snap Recordings help you brand your company’s voice with the credibility it deserves.

How To Market Your Small Business On A Budget

Strengthen Your Company’s Brand Image with Custom On-Hold Music Selections

strengthen your company's brand image custom on-hold music selections

Oh, snap! Our music library is bursting with tunes! Snap Recordings is happy to announce our new and improved music library. To celebrate, we have a great promotion just for you!

From classical to reggae and meditative to electro — Snap features an extensive selection of music for you to choose from. Why bore or frustrate your existing and potential clients with redundant elevator music, when your customers can enjoy quality up-to-date music custom to your company’s brand and audience. Whether you’re a gym and want to feature upbeat pop tracks or a wellness physician who wants to soothe their customers’ ears with inspiring and meditative music — Snap has a wide variety to choose from.

Just as it’s important to select a voice that complements your business, music used on your phone system should also effectively reflect your brand. When selecting your music — consider your industry, your callers’ preferences, and the image that you’re trying to project. Taking all three of these components into consideration will help guide you to the best choice that will keep your customers engaged until you’re able to speak with them.

To celebrate our extensive new music library, Snap is offering a hot deal that is music to your ears! Purchase any professional voice recording for your business at 15% off! Plus, we’ll throw in a free holiday message on-hold pack ($400 value) featuring three different holiday greetings and music. Whether you want to wish your customers a Merry Christmas, Happy Hanukkah or Happy Holidays — you will have three festive greetings to feature.

Simply, order any voice recording and enter promo code “SNAPHOLIDAY” at checkout. This offer is valid for only one purchase and will expire on Dec. 15, 2012. Click here to get started with your professional telephone voice recordings.

Strengthen Your Company’s Brand Image with Custom On-Hold Music Selections